Sydney Rondina is an art director shaping entertainment, media, and culture in motion leading creative across a global brand portfolio.
A selection of work done between 2021 - 2026
Shaped the creative and commercial foundation of Dunkman, leading brand development, league launch strategy, social direction, merchandise design, sponsorship acquisition, and integrated campaign execution.
DUNKMAN
Led creative and social strategy for Neil Lane consumer channels, crafting seasonal visual systems, evolving color palettes, and annual mood boards to elevate brand storytelling and aesthetic consistency.
NEIL LANE
Design execution and print production management for DedCool x Sephora experiential activations in Toronto and New York City, ensuring cohesive brand translation across physical environments.
DEDCOOL
Drove creative direction, design, and partner asset management across Sports Illustrated properties, supporting campaigns and experiences spanning media, digital, hospitality, live events, and brand partnerships.