THE ASK

Develop a cohesive creative system for Westholme’s Terroir Bar event series, ensuring a premium and consistent brand experience across multiple markets while supporting guest engagement before, during, and after each event.

MY ROLE

Provided creative consultation and led graphic design execution across 6+ events, developing digital and on-site collateral including save-the-dates, email campaigns, direct mail assets, signage, menus, and event materials. Managed bilingual asset production for select markets, delivering content in both English and Spanish.

THE RESULT

Created a scalable event design system that elevated the guest experience, strengthened brand consistency across markets, and supported successful execution of the Terroir Bar series.