THE ASK

Develop and execute an ongoing social content strategy for Neil Lane, creating monthly content calendars that supported the Kay Jewelers partnership while expanding brand storytelling beyond jewelry positioning Neil Lane as a trusted voice throughout the entire wedding journey, from engagement and planning to personal style, celebrations, and married life.

MY ROLE

Collaborated cross-functionally to translate marketing objectives into engaging social-first content and campaign creative. Established seasonal visual systems and monthly mood boards, while leading creative execution and managing junior designers.

THE RESULTS

Delivered a cohesive and elevated social presence that strengthened brand storytelling, increased audience engagement, and supported continued community growth. The content strategy created a more holistic lifestyle positioning for the brand while driving consistent performance across key social KPIs.